The needs of video service providers are becoming more sophisticated as they embrace new business models and expand their reach. To be successful, they need a more modern approach from their CDN provider. One that helps them manage multiple CDNs and the increasingly complex world of ad insertion.
Please note: An error in the recording process caused the video to be unusually poor quality. However, the audio track was unaffected.
This interview with Ariff Sidi, Verizon Digital Media Services’ new Chief Product Officer, was recorded at NAB 2019. In it, he explains how VDMS is stepping up to help its customers with their increasingly complex technology and business challenges.
Chapter 1: Multi-CDN management (0:45)
It is common for larger video service providers (VSPs) to use multiple CDNs to deliver their service. There are many reasons for this. For example, VSPs often want a backup in case one of their CDNs encounters a problem. However, there are few tools available to manage multiple CDNs effectively. Mr. Sidi describes why VDMS, which provides a robust CDN solution, is also providing support for managing multiple CDNs.
Chapter 2: Helping to manage ads (2:45)
VDMS’s view of the video stream’s it delivers allows it to measure the performance of the ad lifecycle between the stream origination and ad decisioning systems. For example, it can measure how the programmatic waterfall is performing, and if an SSP is responding slowly. Any performance problems in the ad decisioning system can cost the VSP much money if ad avails are not optimally filled. The data allows the VSP to react in real time to improve performance and monetization.
VDMS can also detect if there are too many duplicated ads. It can be challenging to identify if multiple ads in the pod are the same since ad pods are often filled from numerous sources. The occurrence of duplicate ads in pods is not uncommon because an advertiser can be trying to reach a specific demographic through various SSPs. They may place their ad in the first avail of a pod through one SSP and place it again in the second avail through a second SSP because the target demographic matches in both cases. The advertiser can’t know both ads will be shown to the same viewer back-to-back. VDMS’s solution can detect the duplication and allows the VSP to swap the ads out if they want to.
Chapter 3: VDMS’s open architecture (5:10)
The VDMS architecture is very modular, so customers do not have to take everything. They can leverage the parts that match their technology needs