Amazon has had a very busy week with several announcements. The biggest was the $1B purchase of Twitch, the video gamer live streaming aggregation company. The deal surpasses the company’s previous biggest deal, Zappos for $926B, but seems much less aligned with the company as whole.
Amazon is finally delivering on a promise it made earlier this year: it will provide 4K content for Samsung UltraHD TVs starting in the October.
Just as with Netflix, originals are increasingly featured by Amazon Video as a way to lure potential new subscribers. In September a new dark comedy “Transparent” will be released to Amazon Prime Video subscribers. As well, Amazon Studios has ordered up 5 new kids shows.
What does this all mean for Amazon’s video strategy? Watch the video to find out.
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