nScreenMedia OTT multiscreen media analysis

virtual MVPD

growth in OTA homes in the US 2010-2018

Antenna TV + Internet TV = less viewing

Online TV viewers are adding over-the-air television to their viewing mix. However, they watch broadcast TV much less and much less TV overall than other groups. Over-the-air usage continues expansion The over-the-air (OTA) broadcast industry continues its renaissance. Nielsen says the number of homes using an antenna to watch television […]

Read More
DirectTV Now home screen on Apple TV

vMVPD business closes in on 10 million subs

DirecTV Now had a bad fourth quarter but still ended the year with healthy growth. Sling TV looks headed for a similar story. However, YouTube TV emerges as a potential market leader and the industry could be closing in on 10 million subscribers. DirectTV Now loses Q4 subs, gains on […]

Read More