nScreenMedia OTT multiscreen media analysis


video audience reach by platform

Connected devices challenge TV on reach, engagement

As television engagement declines, connected device usage becomes increasingly important. The size of the audience for each screen is growing, and users are watching longer and more frequently. In its latest comparable metrics report, Nielsen shows that connected devices are able to deliver substantial video audiences. Television still reaches almost […]

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video platform penetration

Millennial OTT engagement highest with TV connected devices

Nielsen’s new Comparable Metrics report allows us to compare video usage between devices. No surprise that millennials are leading the move away from traditional TV, though they certainly aren’t abandoning the television set. According to Nielsen, television and PC video usage have both declined over the last year. In adults […]

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