OTT multiscreen media analysis
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It has been a week since Disney released all the details for its direct-to-consumer service Disney+. Netflix doesn’t think the new service will impact its business. However, the company could be underestimating Disney+’s impact on it and the rest of the SVOD market. Chapter 1: Netflix Q1 2019 results (1:00) […]
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The US television market continues to shift toward digital. As traditional pay TV fades in the US, SVOD continues to charge ahead and will eclipse pay TV in 2019. Meanwhile, vMVPD’s stellar growth is slowing, and over-the-air TV continues to make modest gains. The traditional pay TV market 2018 saw […]
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Building a successful SVOD surface can be challenging in the face of global competitors like Netflix and Amazon. Turkish SVOD service blutv is finding success at home and abroad by leveraging originals and luring a large number of free YouTube viewers behind the pay wall. This interview with Alptug Copuroglu, […]
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People aged 18 to 34-years-old are rapidly disengaging from traditional TV as they replace the viewing with digital. In the UK and US, TV programmer Viacom is adjusting its strategy to track and recapture them. 18-34s vacating traditional TV Those in the 18 to 34-year old age group are leaving […]
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Discovery will launch a new global SVOD service in 2020 powered by a new agreement with the BBC. The deal gives Discovery exclusive access to marque natural history programming. However, pricing for the service is likely to be heavily constrained by existing competition. Discovery and the BBC partner worldwide The […]
Read MoreIn this interview with Dan Fahy, VP of Commercial and Content Distribution at Viacom, he discusses how the company is meeting the needs of its young audience while supporting existing TV partners. Chapter 1: A new DTC Service – MTV Plays (0:50) Last fall, I spoke with Dan Fahy about how […]
Read MoreIn the free nScreenMedia report Keep My Customer there is lots of survey data that provides insight into the minds of users. Here are three things the data tells us that can help boost an SVOD operator’s business. #1 Relax, people aren’t gaming your free trial period (0:53) Many SVOD […]
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Amazon has made its Channels SVOD partners program a big success by applying its considerable marketing muscle. However, the eTailer is benefiting from Channels more than its partners are. Amazon has the marketing muscle Amazon resells many SVOD services to its more than 100 million Prime customers through its Channels […]
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A new consumer study shows involuntary cancellations are a huge problem for SVOD providers. More than a quarter of US and a third of UK online video streamers (OVSs) have been affected. The new free nScreen nSights report “Keep My Customer” – Why Consumers Subscribe To, Stay With, Cancel, and […]
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It is tough creating a unified view of a DTC business when multiple distribution partners are involved. However, UP Faith & Family, a streaming service powered by UP Entertainment, has found a way and is using it to target lookalike groups in social media with content they’re sure to love. […]
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