OTT multiscreen media analysis
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Discovery founder John Hendricks thinks the SVOD market is like cable in the mid-eighties. Here’s how he sees the market shaking out and the role he sees for his SVOD service CuriosityStream. Chapter 1: How SVOD today is like cable in the ‘80s (0:20) There are some parallels between cable […]
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The online video bonanza is far from slowing down. Here are four trends, with examples from just the last week, that show the market remains a hotbed of investment and innovation. Investors still see opportunity in online video If you think the expansion in online video is slowing, think again. […]
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The days of flying solo in the delivery of online video services are very definitely behind us. As Adeline Cassin, Head of Marketing for CuriosityStream makes clear, to reach the audience partnerships are the key to success. At the TV of Tomorrow Show in New York, I had the privilege […]
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Sling TV said this week it would allow people to subscribe to SVOD services without being a Sling customer. NBCU said it would deliver a DTC service in 2020. What are the merits of both approaches? Chapter 1: Sling TV and Hulu become SVOD aggregators (2:00) Hulu confirmed it is […]
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Hulu and Sling TV have joined the expanding ranks of SVOD aggregators. However, will they make good partners? Here are four things online video service providers should know about them before they sign up. Hulu, Sling TV latest to become service aggregators Hulu is the latest entry in the long […]
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Peak TV viewing audiences are declining both in the U.S. and UK. While some TV broadcasters point the finger at poor counting of digital distribution, it looks like SVOD is to blame. UK peak TV viewing declining Christmas Day is one of the biggest TV viewing days of the year […]
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2018 was a good year for the entertainment industry. Home spending on video rentals, purchases and SVOD is up 11.5% in one year, 30% since 2014. However, adding in pay TV and the box office, spending increased just 5% in four years. That’s not even enough to cover inflation! Total […]
Read MoreThe decision by Roku to use The Roku Channel to market partner SVOD services brings it into direct competition with Amazon Channels. How can Roku be successful and what are some of the risks and rewards for providers in working with SVOD aggregators? Chapter 1: The Roku Channel’s evolution to […]
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Selling partner SVOD services inside The Roku Channel is a good move for Roku. It could also work out well for SVOD providers that chose to participate. However, Roku has an opportunity to make SVOD providers far prefer their platform over Amazon if it chooses to. Roku announced on Wednesday […]
Read MoreFilmstruck has shut down, and Fandor is in trouble. It looks like the SVOD business model might not be the right fit for classic movies online. If not that, then what? Chapter 1: Filmstruck and Fandor’s fate (1:30) Filmstruck closed at the end of November. Fandor’s owners are looking for […]
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