nScreenMedia OTT multiscreen media analysis

Social Media

The rise and fall of Vine

Vine was a short form video hosting service that allowed users to share six-second-long video clips. In October of 2012 and within just six months of its creation, Twitter spent $30 million to acquire the platform. At first, it seemed like the combination of Twitter and Vine was a match […]

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Influencer marketing gets past adblock

With increased online clutter and the adoption of ad blockers, advertisers are having a more difficult time reaching their audience. The key, however, is through influencer marketing, by creating content audiences want to see. People are blocking ads It’s no secret that people are spending more time online. According to […]

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