OTT multiscreen media analysis
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While 2018 saw a continued decline to Comcast’s pay TV cable business, it has begun to evolve its video strategy outside of the traditional bundle. Direct-to-consumer services and SVOD aggregation are key. Video business continues to decline Comcast made a spectacular recovery from years of video decline in 2016, spurred […]
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Comcast Q3 2018 results were great, boosted by outstanding broadband growth and slightly lower video losses. However, there are underlying trends that suggest Comcast needs new video products to woo broadband-only consumers to sign-up for more. Chapter 1: Comcast’s Q3 results (1:30) Comcast had an excellent Q3 with an outstanding […]
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New research shows most consider pay TV unaffordable and the big bundle a bad deal. They point at cost as the biggest problem, and with good reason. Pay TV not affordable for most Americans New research from the Hollywood Reporter shows that most U.S. adults consider cable or satellite TV […]
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The arguments for not launching direct-to-consumer (D2C) products are beginning to ring hollow for Comcast. The dynamics of the company’s business show consumers are increasingly eschewing the company’s video products. X1 TV second to broadband Video penetration of homes passed reached a peak in 2009 of 46%. As of Q3 […]
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Today we’re pleased to present the first episode of “T Time,” a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, “T Time” is hosted by ITVT’s Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia’s Founder and Chief Analyst, Colin Dixon. As we […]
Read MoreAn asset swap could help simplify the complicated and somewhat adversarial relationship between Disney and Comcast. Comcast may want out of Disney’s Hulu and Disney may dump its position in Sky acquired through Fox. Would the swap be good or bad for both companies? Chapter 1: Comcast, Sky, Hulu, and […]
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Now Comcast has won the battle for Sky; the cabler should take a long hard look at Sky’s Now TV. Using it, Sky has continued to grow customer relationships in the face of intense online competition. One business model does not suit everyone Over the long history of cable television […]
Read MoreOn paper, the Verizon 5G broadband and video bundle sounds very appealing. If 5G delivers as promised, can cable face down the challenge? Chapter 1: Verizon’s 5G double play bundle (1:30) Verizon announced its first deployments of 5G broadband service. Verizon 5G home is set to launch in Houston, Indianapolis, […]
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Unprofitable YouTube TV is playing a supporting role in Verizon’s 5G Home broadband roll-out. Meanwhile, Comcast’s profitable X1 pay TV is playing a supporting role to X1 broadband. What happens when the two of them go head-to-head? We are about to find out. Comcast’s profitable X1 TV plays a supporting […]
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Comcast has just added three ESPN sports services to its X1 platform. College sports and soccer fans will appreciate the effort, but they still need to head to the web for all the games. Chapter 1: New ESPN streaming sports on X1 (0:30) Comcast has reached an agreement with ESPN […]
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