OTT multiscreen media analysis
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As the TV audience for the Super Bowl continues to shrink, the streaming audience continues to grow strongly. Including vMVPD subscribers, the number of streamers increased 70% to reach 7 million. TV audience declines to new low The CBS TV coverage of Super Bowl LIII – a defensive, slow, low […]
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Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR glasses could be a breakout product. Two companies come together to build the Star Trek Holodeck. Chapter 1: Netflix Q3 2018 and competition (1:40) Looking at the Q3 […]
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Worldwide Netflix has more SVOD subscribers than anyone, but in Asia, they are dwarfed by the rapidly rising iFlix, which continues to innovate faster than its competitors. iFlix has over 15 million subscribers (0:30) Just two months ago, iFlix announced it had over 15 million subscribers. It has grown more […]
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AT&T delivered another vMVPD service this week, available to wireless subscribers for free. The World Cup broke streaming records. Apple signed deals with Oprah and Sesame Workshop for original content. Instagram launches IGTV where everyone can become famous. Chapter 1: AT&T wireless vMVPD Watch TV (1:00) AT&T announced the availability […]
Read MoreHow can an online video provider leverage data to improve business outcomes? In this interview recorded at NAB 2018, BAMTECH Media has some suggestions on how to use OTT video data to save a customer that might be about to cancel service. Barry Tishgart is Senior Vice President of BAMTECH […]
Read MoreWhile the traditional television audience for the Super Bowl once again declined, the streaming audience continued to grow strongly. 2 million watched NBC streams and 2 million more watched through vMVPDs. TV audience continues to decline Just as we saw with the regular NFL season and playoffs, viewing was down […]
Read MoreFox has picked up the broadcast rights to the NFL’s Thursday night games. Is the $3B five-year deal worth it, and what is the real value of professional sports is to operators? Chapter 1: New free report from nScreenMedia (1:30) If you have video customers in Europe or are a […]
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Sports rights are becoming a key tool for system operators to retain and attract new subscribers. But with costs rising and viewership falling, are sports such a good investment? Operators pay extraordinary amounts for sports rights System operators are putting a lot of faith in the ability of sports to […]
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After years of sitting on the sidelines, Formula 1 motor racing is coming direct-to-consumer over the Internet. Here are four reasons why this is a very good idea. Until recently, Formula 1 (F1) had followed a very conservative media strategy. It worked exclusively with traditional broadcasters and pay TV operators […]
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Recent MLB and NFL live game streams have delivered only modest improvements over previous similar events. Does this mean sports are losing their luster for online viewers? MLB boosting Turner TV Everywhere usage Turner says that its exclusive coverage of the 2017 National League Division Series has delivered a big […]
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