OTT multiscreen media analysis
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YouTube made lots of promises to creators and brands in 2018. We discuss if the company kept them and if it matters. Brightcove’s purchase of Ooyala’s OVP seems like a good deal at the right time. Chapter 1: Did YouTube keep its 2018 promises to brands and creators? (1:50) In […]
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Many young people in the UK spend as much time watching YouTube as they do traditional television. The reason is simple: YouTube speaks to their lives, and television doesn’t. Children viewing habits Today, technology is reaching children at ever-younger ages. This is one of the findings from a new report […]
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We discuss why YouTube and Facebook are joining the expanding ranks of premium ad-supported online video providers. How does it help them and what does it mean for their original videos? Chapter 1: Free ad-supported premium video a new trend (1:00) In the last few months, many companies have started […]
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Hulu boosted the price of its Live channel service by 11% this week. YouTube TV boosted availability of its service but not the price, though that will surely come. Here’s why the price increases will keep on coming. Chapter 1: Hulu boosts Live cost, lowers basic (0:36) Hulu boosted the […]
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Google is casting a long shadow at IBC 2018 in Amsterdam. From keynotes to show floor presence the company seemed to be everywhere. It all goes to show just how serious Google is about the television. YouTube invading European TV screens Google Senior Vice President Neal Mohan gave a keynote […]
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New comScore data shows one-third of TV streamers are cordless. It also shows that cordless Amazon Video users watch 13% more than Netflix users. The difference is all in their content strategies. Cord-cutter and cord-never differences According to comScore, one-third of households streaming to the television are cordless. The other […]
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YouTube’s recommendation algorithm is often uncanny at anticipating a user’s viewing interests. However, it recommends what people are watching, not what is appropriate. And unless we change, that won’t change anytime soon. YouTube’s algorithm a key part of its success YouTube’s acquisition by Google in 2005 brought a new focus […]
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