nScreenMedia OTT multiscreen media analysis

OTT Services

Hulu subscriber growth 2013-2018

Hulu’s unnecessary price cut will lose more than it gains

Hulu’s price changes seem to be designed to boost the number of basic subscribers watching ads. Unfortunately, the price cut was unnecessary and may also increase losses in 2019. In January, Hulu adjusted pricing for all its subscription streaming services. While subscribers to the company’s vMVPD Live service received a […]

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Netflix annual paid subscriber growth

Netflix subscribers in the zeitgeist!

Netflix’ strong 2018 results show the money the company is pouring into content is paying off. To illustrate how the strategy is working, executives trumpeted the company’s star-making power. They also suggested those without Netflix are outside the zeitgeist! 2018 was another banner year for Netflix The number of Netflix […]

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nScreenMedia Video Podcast

nScreenNoise – the big opportunity for STIRR and other free-ad-supported services

Sinclair Broadcasting is leveraging local TV content to differentiate its new free-ad-supported service STIRR. With plenty of other providers delivering quality content free-ad-supported, STIRR has lots of competition. Luckily, the market is finally ready to explode. Chapter 1: Sinclair launches free-ad-supported STIRR (0:32) Sinclair will leverage its 190+ TV stations […]

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