OTT multiscreen media analysis
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posted by Colin Dixon One of the best opportunities for content providers to increase revenue from their shows is to look for new markets for them. This has never been easier than today with IP distribution. For a content owner with a new show or event but no international distribution […]
Read MoreBehind all the press that Nielsen got this week regarding the increase in so called “Zero-TV” homes, there were some other fascinating tidbits in the just released Q4 2012 Cross-Platform report. Among them was the fact that, somehow, we are managing to find even more time consume video. As well, that pay-TV declined another […]
Read MoreTV-Everywhere (TV-E) is now ubiquitously available to pay-TV subscribers in the U.S. All of the top 10 providers have apps delivered and these are universally available to customers with no additional charge. Though the content available through TV-Everywhere varies a lot between providers each includes at least some high quality, […]
Read MoreJeff Bewkes, Time Warner Inc. chairman and CEO, came out swinging at the Deutsche Bank Media, Internet and Telecom conference in Palm Beach Florida, on Monday. He stomped all over the notion that cord-cutting was happening and that online services (Netflix) were stealing market share from premium cable services (HBO.) If his […]
Read MoreLast week Rovi Corp released volume 2 of the Insights Series. The report is packed with interesting information but I wanted to focus on one aspect of the data near and dear to the company’s heart: video discovery and search. Rovi surveyed individuals in the US and Western Europe to understand […]
Read MoreI attended a great conference last October put on by the CEA in San Francisco. Steve Koenig, Director of Industry Analysis at CEA, shared the company’s forecast for the shopping season. The number one device on people’s Christmas list was a tablet. According to Ooyala, it looks like CEA just about called it […]
Read MoreI’ve been watching Comscore’s online video rankings very closely for the last 3 years. One thing I’ve come to expect is the inexorable increase in video consumption the company’s numbers indicate. While there might have been the odd down month, things usually righted themselves there soon after. But over the […]
Read MoreThis week’s edition of nScreen Noise is all about cord-cuttings. PwC released data drawn from a debate between Columbia Business School and Virginia Commonwealth University. The two schools debated the question “Should advertisers worry about cord-cutting?” PwC’s assessment of the issues was that “The impact to the pay-TV industry over at least […]
Read MoreWill kicks off the discussion this week talking about the introduction of cloud based video ad insertion by Akamai. Video ads today are often inserted at the client by calls to a video ad server when the ad break starts. Often this results in a pause of a few seconds while […]
Read MoreThis week survey results from Cowen and Company moved to fill some of the information void regarding the viewership of House of Cards on Netflix. The company’s data has been widely cited and confirms how powerful original content is in helping to both build and retain subscribers. However, two other areas the company reported […]
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