nScreenMedia OTT multiscreen media analysis

Roku

nScreenMedia Video Podcast

nScreenNoise – Why Amazon launched free-ad-supported IMDb Freedive

Amazon’s launch of IMDb Freedive continues the trend of device makers integrating free-ad-supported content into their experience. They have good reason because the approach helps them in some important ways. Chapter 1: Amazon delivers free ad-support video service (0:32) Amazon announced a new ad-supported free video service called IMDb Freedive. […]

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Roku player and platform sales 2016-2018

As pay TV contracts, Roku expands

Pay TV operators lost 900K subscribers in Q3 2018. It looks like pay TV’s loss is Roku gain. The company added another 1.8 active users, with ARPU and minutes streaming increasing too. Another good quarter for Roku Roku added 1.8 million active users in Q3 2018, to reach 23.8 million. […]

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TCL Roku TV splash

Roku interface needs major overhaul

It’s been five years since the last major update of the Roku interface. The company has changed radically since then, and the experience hasn’t kept pace. It must change, and soon. Last major interface update supported key challenge The last major update to the Roku interface was five years ago. […]

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Active Roku users 2016-2018

Roku Channel is the key to company’s success

The Roku Channel has emerged as the most important product in the company’s arsenal. Roku is expanding the ad-supported channel’s distribution beyond its products and beyond the borders of the US. The Q2 2018 results Q2 2018 saw another strong performance from Roku, with big increases in all the key […]

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Global Netflix

Three reasons Netflix won’t buy Roku

Citron Research speculates that Roku could be an acquisition target for Netflix. Here are three reasons Netflix isn’t likely to buy Roku anytime soon. The transformation of Roku’s business, from hardware sales to ad sales, has been noticed by Citron Research, an online stock commentary website. The firm switched its […]

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