OTT multiscreen media analysis
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Apple hopes that the revamped Apple TV app with SVOD aggregation and Apple TV+ SVOD service can kickstart the company’s flagging TV ambitions. However, one only seems adequate and the other far short of where it needs to be. Chapter 1: Apple’s March 25th TV announcements (1:00) In the company’s […]
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Putting the Apple TV app on non-Apple devices makes sense now the company is reselling SVOD. However, the SVOD service Apple TV+ will struggle against Disney+ and Netflix even with Oprah and Steve Spielberg providing content. Apple TV app gets a new look, new content Chris Stern, Apple’s VP of […]
Read MoreRoku is leading the charge into free ad-supported television (FAST) with The Roku Channel. We discuss the growing and evolving market for connected TV advertising with Roku’s director of ad research. In this interview with Dan Robbins, Director of Advertising and Programming Research at Roku, he discusses how Roku views […]
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eMarketer estimates that more than half of US households will have at least one person with an Amazon Prime membership by the end of 2019. Such reach makes Amazon almost irresistible to video providers and advertisers. eMarketer forecasts that 51.3% of US home will have at least one person with […]
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Roku is both the beneficiary of and motivator behind the growth in connected TV. However, it faces stiff competition from companies like Amazon in the fight for advertising revenue. Connected TV continues strong growth According to eMarketer, the US finished 2018 with 183 million people – 56% of the population […]
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Roku delivered its Q4 2018 results on Thursday of this week. The company had an outstanding year and is emblematic of growth in connected TV viewing and the emergence of ad-supported premium video online. Chapter 1: Ad revenue leads growth at Roku (0:46) The company delivered a 40% growth in […]
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First, it was Oppo Digital; now it is Samsung halting production of DVD and BluRay players. The moves illustrate how far the market for discs has fallen, but the decline is far from over. Samsung stopping disc player production In April of 2018, high-end audio and video device maker Oppo […]
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The latest TiVo Video Trends Report shows that 53% say that Netflix is essential to how they get entertainment. It also shows that interest in cord-cutting and dissatisfaction with pay TV increased over the last year. Netflix essential to half of North Americans It has been a year since the […]
Read MoreThis week Samsung and Apple agreed to release a new iTunes app exclusively on Samsung Smart TVs. Is this too little too late for Apple? Chapter 1: The Samsung iTunes deal (1:00) Apple has reached an agreement with its arch-rival Samsung to begin offering iTunes movies and TV shows on […]
Read MoreAmazon’s launch of IMDb Freedive continues the trend of device makers integrating free-ad-supported content into their experience. They have good reason because the approach helps them in some important ways. Chapter 1: Amazon delivers free ad-support video service (0:32) Amazon announced a new ad-supported free video service called IMDb Freedive. […]
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