nScreenMedia OTT multiscreen media analysis

Interactivity

Millennials, social media and video

Millennials and pay-TV: social conversation key to success

With U.S. pay TV subscriber numbers stuck at 100M homes, operators are expending most of their energy trying to steal each other’s customers.  However, bringing millennials and pay-TV together is key to the long-term health of the industry. Despite the bluster and bravado of industry insiders, the 18-29 year-olds will not come […]

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Android TV

Four opportunities for Android TV, but not for Chromecast

There is speculation that Google will launch another platform for the television –Android TV – at the upcoming Google IO. With the continuing success of Chromecast and ignominious failure of Google TV, is there really anything the company can possibly gain from another run at a platform for hardware vendors? […]

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nScreenMedia Video Podcast

nScreenNoise – OnDemand grows, Facebook ACR, World Cup multiscreen

Rentrak was singing the praises of VOD this week at the OnDemand Conference. I analyze the numbers they provided and find real progress has been made. Facebook is about to allow its users to automatically recognize the music or shows that a happening around them. This Shazam-like feature (known as […]

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Traditional & new media approach 2nd screen in radically different ways

The 2nd Screen Summit at CES 2014 revealed the very different world views of traditional and new media. CBS Interactive opened the conference with TV interactivity and traditional monetization, while Machinima closed it with augmented gaming and micro-transactions. Rob Gelick, SVP & GM Digital platforms at CBS Interactive, started the […]

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