OTT multiscreen media analysis
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The living room continues to shift toward streaming devices. The disc player is in full decline, and the DVR is poised to join it while the game console treads water. Meanwhile, smart TVs and connected TV devices are moving in and handling an ever-increasing amount of our TV viewing. DVD/Blu-ray […]
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comScore released new data on the state of TV streaming which shows that the TV has emerged as the driving force behind home video consumption. Chapter 1: Big increase in TV streaming (0:20) comScore says that 60 million homes now stream video to their televisions, an increase of 17% over […]
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Did you spend a lot of time streaming video from your favorite website over the holidays? If you did, you are not alone according to new research from IBM. Many people were streaming video from their favorite SVOD service over the holidays, according to new data from IBM. The company […]
Read MoreIt used to be the biggest sports market no one had ever heard of, but now its popularity is undeniable. With more people watching the League of Legends World Finals than the World Series, it’s time to bring eSports to linear TV audiences. Ginx TV is doing just that. Chapter […]
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There are a lot of companies that want to own the consumer’s connected TV home page. Who’s winning the battle, and is an outright winner possible? The connected TV is mainstream Over half of the U.S. population, or 168 million of 326 million, will use a connected television in 2017. […]
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The most popular device for out-of-home video viewing is, of course, the smartphone. But the devices some people consider portable might surprise you. 1 in 10 connected devices used outside of the home The new white paper The Secret Life of Streamers, from nScreenMedia and Conviva, shows that about 1-in-10 […]
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As television engagement declines, connected device usage becomes increasingly important. The size of the audience for each screen is growing, and users are watching longer and more frequently. In its latest comparable metrics report, Nielsen shows that connected devices are able to deliver substantial video audiences. Television still reaches almost […]
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Over half of US Internet households now have a television connected to the Internet. The streaming media player is firmly in the driver’s seat of this growing trend, helping to fuel a virtuous cycle that will drive usage and penetration much deeper. The game console’s power of incumbency made it […]
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BBC iPlayer growth continued to slow through 2015 as Q4 saw average monthly requests eke out a 0.5% gain over Q4 2014. What did change dramatically in 2015 was the age profile of the people using iPlayer. The 16-34 year olds now dominate. Could this spell trouble for funding the […]
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The drive to connect the television to the Internet is now in full swing. Sales of smart TVs, game consoles, disk players, and streaming media players are all forecast to do well this holiday season, but which will consumers really use? According to The NPD Group, there will be 153 […]
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