OTT multiscreen media analysis
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While Disney and WarnerMedia have been grabbing the headlines, there’s another TV producer going all-in on digital: Viacom. However, while its rivals hang their hat on subscription video-on-demand, it is leaning into the world of linear free ad-supported TV (FAST) with the newly acquired Pluto TV. Viacom’s traditional TV market […]
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The US television market continues to shift toward digital. As traditional pay TV fades in the US, SVOD continues to charge ahead and will eclipse pay TV in 2019. Meanwhile, vMVPD’s stellar growth is slowing, and over-the-air TV continues to make modest gains. The traditional pay TV market 2018 saw […]
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As pay-TV subscribers cut-the-cord it is easy to believe that many are heading for the online TV lifestyle. However, behind the headlines is the critical role over-the-air TV is playing in the new market for entertainment. Channel Master has a new solution that just might be perfect for the 9+ […]
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Boxing continues its resurgence online. Now the sport is helping free-to-air broadcaster ITV to develop new revenue streams to replace declining TV ad revenue. Paywizard and Ostmodern help out with a new approach to PPV customer management. UK and US see big declines in viewing Free-to-air broadcasters continue to struggle […]
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NBCU struck a deal with affiliates that lets them opt-in on streaming agreements the broadcaster negotiates. This is good for the affiliates, but they must do much more to have a future. Chapter 1: Three reasons affiliate should love NBCU deal (0:30) NBCU agreed with affiliates that they can chose […]
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With the number of U.S. homes without pay TV surging to 22%, people are returning to antenna TV in increasing numbers to save money. But will the growth in skinny bundles slow the return to over-the-air watching? U.S. households using each type of TV Source The Q3 2016 Nielsen Total […]
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The big 4 broadcasters are each moving their free-to-air TV online. One thing is clear: their best content won’t be available for free when it gets there. Chapter 1: Fox Now adds prime-time (1:15) Fox is focusing on prime-time rather than the full broadcast schedule. It will stream its shows […]
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In my opinion yesterday I talked about how traditional TV broadcasters are shying away from providing their best and most recent content online for free. New data shows that increasing numbers of consumers are returning to free-to-air TV watch their shows for free. GfK released data from a recent survey of […]
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