OTT multiscreen media analysis
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The online video bonanza is far from slowing down. Here are four trends, with examples from just the last week, that show the market remains a hotbed of investment and innovation. Investors still see opportunity in online video If you think the expansion in online video is slowing, think again. […]
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One of the defining differences between traditional video and online entertainment is the open, interactive nature of the online experience. A team of experts explains how the online platform is changing the business of entertainment. At DEW 2019 in Los Angeles last week, I had the pleasure of moderating a […]
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Netflix’ strong 2018 results show the money the company is pouring into content is paying off. To illustrate how the strategy is working, executives trumpeted the company’s star-making power. They also suggested those without Netflix are outside the zeitgeist! 2018 was another banner year for Netflix The number of Netflix […]
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Sling TV said this week it would allow people to subscribe to SVOD services without being a Sling customer. NBCU said it would deliver a DTC service in 2020. What are the merits of both approaches? Chapter 1: Sling TV and Hulu become SVOD aggregators (2:00) Hulu confirmed it is […]
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Sinclair Broadcasting is leveraging local TV content to differentiate its new free-ad-supported service STIRR. With plenty of other providers delivering quality content free-ad-supported, STIRR has lots of competition. Luckily, the market is finally ready to explode. Chapter 1: Sinclair launches free-ad-supported STIRR (0:32) Sinclair will leverage its 190+ TV stations […]
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Kevin Mayer wants Disney+ to be one of the must-have entertainment sources in everyone’s entertainment bundle. Here are the three key ingredients he plans to use to get him there. In an interview with The Hollywood Reporter, Disney’s Chairman of Direct-to-Consumer and International Kevin Mayer revealed new details about his […]
Read MoreFilmstruck has shut down, and Fandor is in trouble. It looks like the SVOD business model might not be the right fit for classic movies online. If not that, then what? Chapter 1: Filmstruck and Fandor’s fate (1:30) Filmstruck closed at the end of November. Fandor’s owners are looking for […]
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With the closure of Filmstruck and sale of Fandor, it looks like the online audience isn’t there for a standalone classic movie service. Is there a model that will work? SVOD classic movie services struggle, fail Classic movie fans can’t seem to catch a break. The beloved but apparently under-subscribed […]
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Hopster is a service for pre-school children. In this interview with the company’s CEO, he details how the company overcomes the challenge of marketing to parents while appealing to kids. He also discusses the services originals strategy and why attracting too many customers might be a problem. I recorded this […]
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AT&T’s CEO laid out the company’s blueprint for video success. It boils down to right-sized profitable packages. He also reveals the real reason Time Warner was so critical to achieving his grand plan. Randall Stephenson, AT&T’s CEO, revealed his plan for video at the UBS 45th Annual Global Media and […]
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