OTT multiscreen media analysis
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It has been a week since Disney released all the details for its direct-to-consumer service Disney+. Netflix doesn’t think the new service will impact its business. However, the company could be underestimating Disney+’s impact on it and the rest of the SVOD market. Chapter 1: Netflix Q1 2019 results (1:00) […]
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Canadian public broadcaster CBC is already using 2 video business models. With the release of the DTC service CBC Gem, it has added a third. Chapter 1: About CBC Gem (0:33) This interview with Roma Kojima, Senior Director of OTT Video at CBC, was recorded at Connected TV World Summit […]
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Netflix doesn’t think Disney+ will have a “material” impact on its fortunes. Neither is it willing to emulate Disney’s successful Indian service Hotstar to achieve success. Both positions could be big mistakes for the company. Q1 2019 another good result for Netflix Netflix gained 1.74M (million) paid customers (1.24M free-trialers) […]
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At the investor day presentation last week, Disney laid out some aggressive growth targets for Disney+, ESPN+, and Hulu. Can the company achieve its direct-to-consumer (DTC) goals? Disney put on an impressive show for investors last week, focusing on the pivot to direct-to-consumer services. The market was pleased, boosting the […]
Read MoreNew data suggests there has been a significant expansion in online video ad inventory. Are vMPVD and FAST streamers the reason why? Viacom adjusts strategy to cope with falling TV viewership. Chapter 1: Freewheel data on ad-view growth (1:20) Freewheel’s new VMR shows that ad view growth is outstripping view […]
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People aged 18 to 34-years-old are rapidly disengaging from traditional TV as they replace the viewing with digital. In the UK and US, TV programmer Viacom is adjusting its strategy to track and recapture them. 18-34s vacating traditional TV Those in the 18 to 34-year old age group are leaving […]
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Discovery will launch a new global SVOD service in 2020 powered by a new agreement with the BBC. The deal gives Discovery exclusive access to marque natural history programming. However, pricing for the service is likely to be heavily constrained by existing competition. Discovery and the BBC partner worldwide The […]
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Online ad views are now growing faster than video views according to Freewheel. Live viewing is a major driver, though sports influence is beginning to fade. The big expansion in ad-supported content In Freewheel’s Q4 2017 report, the company reported growth in video views outpacing growth in ad views. Video […]
Read MoreApple hopes that the revamped Apple TV app with SVOD aggregation and Apple TV+ SVOD service can kickstart the company’s flagging TV ambitions. However, one only seems adequate and the other far short of where it needs to be. Chapter 1: Apple’s March 25th TV announcements (1:00) In the company’s […]
Read MoreIn this interview with Dan Fahy, VP of Commercial and Content Distribution at Viacom, he discusses how the company is meeting the needs of its young audience while supporting existing TV partners. Chapter 1: A new DTC Service – MTV Plays (0:50) Last fall, I spoke with Dan Fahy about how […]
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