OTT multiscreen media analysis
Advertisement
New data from Nielsen shows that traditional TV use continues its steady decline. It also shows that the connected television is picking up much of live TV’s losses. Live and time-shifted TV viewing Live+time-shifted TV average adult weekly usage: 33 hrs. 22 mins (-6% since Q1 2016) Live+time-shifted adult usage […]
Read More
Smart TVs dominate TV sales around the world, but streaming media players are used more by consumers. However, new smart TV operating systems could change that and help smart TVs to become the primary way people stream video to televisions. Chapter 1: Smart TVs to dominate 2018 sales (0:30) IHS […]
Read More
IHS Markit says that 70% of TV sales in 2018 will include smart TV functionality. The integrated functionality should make it very popular with owners. So why is it that streaming media player owners watch 77% more online video on TV than smart TV owners? Smart TVs to dominate TV […]
Read More
It’s easy to forget that there is great diversity in TV viewing around the US. For example, residents of Charlotte love TV and continue to watch live even as they adopt streaming. San Franciscans, on the other hand, just aren’t that into TV from any source. According to the latest […]
Read More
In the free white paper, The Secret Life of Streamers, Part II, nScreenMedia reported on the huge increase in live premium video viewing in the home. The paper also revealed that the connected TV had become the driving force in consumption of live video. According to the Q1 2018 Freewheel […]
Read MorecomScore released new data on the state of TV streaming which shows that the TV has emerged as the driving force behind home video consumption. Chapter 1: Big increase in TV streaming (0:20) comScore says that 60 million homes now stream video to their televisions, an increase of 17% over […]
Read More
The rising popularity of connected TV offers advertisers real advantages over traditional TV. These include better ROI, in-flight campaign optimization, enhance measurability and targeting, and a chance to reclaim some of the “dark time” absorbed by Netflix watching. At the VideoNuze Online Ad Summit, I had the pleasure of moderating […]
Read MoreSince 2016, the connected TV has displaced the PC in the US and UK as the favorite device for premium video experiences. Once using a connected TV, online video usage becomes, well, just like watching television! Chapter 1: Connected TV displaces PC in one year (0:30) According to the new […]
Read More
New research shows that connected TV use grew 75% between 2016 and 2017. With Roku’s impressive Q1 2018 and possible help from Apple, the TV looks to keep on growing. Chapter 1: Connected TV use increases 75% (1:40) The PC has seen declining use as a video device for some […]
Read More
Since the first Secret Life of Streamers of Streamers white paper in 2016, the premium online video market has changed dramatically. So too has the way we watch. In 2016, the PC ruled the roost for TV-style content. Now during prime time, it has fallen to third place in usage. […]
Read More