OTT multiscreen media analysis
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Freewheel’s Q4 2017 Video Monetization Report says a lot about how the premium video ecosystem is changing. For example, live is starting to drive ad view growth, the TV is the place to be for engagement, and the smartphone is the swiss-army-knife of streaming. Freewheel says that total U.S. video […]
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Most connected TV viewing of premium content takes place through a streaming media player, or game console today. In the U.S. in Q2 2017 there were 38 million homes with a streaming media device and 73% used them to stream online video. There were 28 million homes with a smart […]
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There is a convergence between GenZ, GenX, and millennials. MilleXZial SVOD viewing behavior is converging. As well, they are probably watching on four screens. If they are Amazon Prime Video viewers, they are also spending a lot in the Amazon store. Chapter 1: The convergence of SVOD viewing behavior (1:00) […]
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New data from comScore shows that most of the global digital audience use a smartphone, PC, and tablet. However, much of that audience is likely using four connected screens, not three! Digital audience dominated by three-screen users According to comScore’s 2018 International Edition of the Global Digital Future in Focus, […]
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According to Nielsen’s Q2 2017 Comparable Metrics report, released in December 2017, the amount of time we spend watching online video increased on all connected screens over the last two years. However, the number of people using the tablet and PC to consume video declined over the same period. Connected […]
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In many ways, 2017 was a landmark year for the business of premium online video services. Live linear services, like Sling TV and DirecTV Now, delivering premium sports were embraced by millions and consumers. Moreover, services like Netflix and Amazon Prime Video continued to grow strongly, both domestically and internationally. […]
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Did you spend a lot of time streaming video from your favorite website over the holidays? If you did, you are not alone according to new research from IBM. Many people were streaming video from their favorite SVOD service over the holidays, according to new data from IBM. The company […]
Read MoreIt has been a busy year in online video. Many stories captured our attention during 2017, and here are our top ten and why they mattered. Number 10: Early video moves by Facebook and Apple (1:30) Apple committed $1 billion to content creation and made several new hires to help […]
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A small but growing number of pay TV customers are dumping their operator set-top box in favor of viewing their subscribed TV content on more open TV-connected devices. TV Everywhere focus switching to connected TV One of the most striking trends to emerge from Nielsen’s Q2 2017 Total Audience Report […]
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Young people increasingly view traditional TV and DVRs as things their parents and grandparents use. They still watch a lot on television, but they mostly stream their shows. Traditional TV use continues to plummet among the young According to Nielsen’s Q2 2017 Total Audience Report, traditional television viewing continued its […]
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