OTT multiscreen media analysis
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In the free white paper, The Secret Life of Streamers, Part II, nScreenMedia reported on the huge increase in live premium video viewing in the home. The paper also revealed that the connected TV had become the driving force in consumption of live video. According to the Q1 2018 Freewheel […]
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comScore released new data on the state of TV streaming which shows that the TV has emerged as the driving force behind home video consumption. Chapter 1: Big increase in TV streaming (0:20) comScore says that 60 million homes now stream video to their televisions, an increase of 17% over […]
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The rising popularity of connected TV offers advertisers real advantages over traditional TV. These include better ROI, in-flight campaign optimization, enhance measurability and targeting, and a chance to reclaim some of the “dark time” absorbed by Netflix watching. At the VideoNuze Online Ad Summit, I had the pleasure of moderating […]
Read MoreSince 2016, the connected TV has displaced the PC in the US and UK as the favorite device for premium video experiences. Once using a connected TV, online video usage becomes, well, just like watching television! Chapter 1: Connected TV displaces PC in one year (0:30) According to the new […]
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New research shows that connected TV use grew 75% between 2016 and 2017. With Roku’s impressive Q1 2018 and possible help from Apple, the TV looks to keep on growing. Chapter 1: Connected TV use increases 75% (1:40) The PC has seen declining use as a video device for some […]
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Since the first Secret Life of Streamers of Streamers white paper in 2016, the premium online video market has changed dramatically. So too has the way we watch. In 2016, the PC ruled the roost for TV-style content. Now during prime time, it has fallen to third place in usage. […]
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According to Conviva’s just released All-Screen Streaming TV Census Report Q1 2018, there was a massive increase in traffic over the last year. The company saw a 98% increase in video plays and 114% increase in viewing hours. Since the number of unique devices seen over the same period increased […]
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Though Nielsen reports that more millennials are watching television the numbers don’t tell the full story. Millennials are, however, spending more time on their smartphones and less on their computers. Millennial TV viewing increased? Between Q2 2016 and Q2 2017 the number of Millennials watching ‘Live/DVR + Time-shifted TV viewing’ […]
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Freewheel’s Q4 2017 Video Monetization Report says a lot about how the premium video ecosystem is changing. For example, live is starting to drive ad view growth, the TV is the place to be for engagement, and the smartphone is the swiss-army-knife of streaming. Freewheel says that total U.S. video […]
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Most connected TV viewing of premium content takes place through a streaming media player, or game console today. In the U.S. in Q2 2017 there were 38 million homes with a streaming media device and 73% used them to stream online video. There were 28 million homes with a smart […]
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