nScreenMedia OTT multiscreen media analysis

AVOD

Hulu subscriber growth 2013-2018

Hulu’s unnecessary price cut will lose more than it gains

Hulu’s price changes seem to be designed to boost the number of basic subscribers watching ads. Unfortunately, the price cut was unnecessary and may also increase losses in 2019. In January, Hulu adjusted pricing for all its subscription streaming services. While subscribers to the company’s vMVPD Live service received a […]

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nScreenMedia Video Podcast

nScreenNoise – the big opportunity for STIRR and other free-ad-supported services

Sinclair Broadcasting is leveraging local TV content to differentiate its new free-ad-supported service STIRR. With plenty of other providers delivering quality content free-ad-supported, STIRR has lots of competition. Luckily, the market is finally ready to explode. Chapter 1: Sinclair launches free-ad-supported STIRR (0:32) Sinclair will leverage its 190+ TV stations […]

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nScreenMedia Video Podcast

nScreenNoise – Why Amazon launched free-ad-supported IMDb Freedive

Amazon’s launch of IMDb Freedive continues the trend of device makers integrating free-ad-supported content into their experience. They have good reason because the approach helps them in some important ways. Chapter 1: Amazon delivers free ad-support video service (0:32) Amazon announced a new ad-supported free video service called IMDb Freedive. […]

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