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Amazon considering Prime price increase

Amazon is reportedly considering raising the price of the Prime membership program between $20 and $40. This would raise the overall price to between $100-$120 a year. Jeff Bezos justified the potential increase by pointing to rising fuel and shipping charges. It is likely that content costs for Prime Video are also creating pressure on membership fees, though this was not mentioned as a reason for the potential increase.

This price increase would bring Prime costs in line with a Netflix membership. However, forcing customers to commit to a full year up-front certainly increases the barrier to someone signing up for service, if their primary interest is video.

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