nScreenMedia OTT multiscreen media analysis


Consumers on the Edge title page


Consumers on the Edge: The Opportunity for Premium Home Wi-Fi Solutions

Author: Colin Dixon

Release: Q4 2017

The home network is undergoing a transformation from a means to connect devices to the Internet to a critical service delivery platform. It is a profound shift that the gathering pace of Internet of Things applications and the migration of media delivery to streaming is accelerating.

Bearing the brunt of this transformation is the home Wi Fi wireless access point. Consumers expect reliability and performance throughout their home. Service providers need a solid platform upon which they can deliver their products. Both groups need home Wi-Fi to perform with the reliability and consistency of any other home utility service. It is not making the grade.

This paper looks at the two problems preventing home Wi Fi from achieving utility-level reliability:

  1. Equipment is struggling to cope with household-wide access in the hostile wireless home environment.
  2. Consumers are asked to install and manage the home network even though they lack the knowledge and desire to do so.

The paper looks at the extent of these problems and possible solutions to them. It also discusses how operators have a unique opportunity to be a critical part of the solution. They can deliver premium Wi-Fi solutions which make consumers happy and make the operator money in the process.

If you are an IoT product or media service provider, broadband operator, or interested consumer, you need to understand the state of home of Wi-Fi. Download this free white paper today.

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Finders-Keepers: Scenarios in the open market for TV entertainment

Author: Colin Dixon

Release: Q3 2017

The emerging market for TV entertainment online is unlike anything we have seen before. Gone are the constraints imposed by the days of restricted bandwidth and entrenched content gatekeepers. Anyone with a video catalog and a target market can launch a service.

However, launching a video service is just the beginning. The rules by which online providers must play are radically different than in traditional media. Moreover, those rules are still very much in flux. That said, the online economy for TV entertainment has existed long enough for some rules and trends to become clear. Many of them converge on a single theme: how to find subscribers, and how to keep them.

This paper presents five key scenarios which came up repeatedly during nScreenMedia interviews with TV/video industry executives:

  • Being found
  • Simplifying authentication
  • Turning binge-and-bolt into anchor tenancy
  • Increasing the funnel
  • Coping with multiple distribution partners

A section of the paper is dedicated to explaining the challenges implicit in each topic, and why these challenges matter to any online video service provider. Leveraging the deep insights of the industry executives we spoke with, we present possible approaches to each challenge.

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Minding the Store

Minding the Store

Why a merchandising mindset is critical to video app success

 Author: Colin Dixon

Release: Q2 2017

Almost every aspect of the business of online video delivery is in flux. And in the constant battle for consumer attention, change is the new reality for online video service operators. This paper looks at the impact of this constant need for change on the goals and strategies of premium video business. Specifically, the paper examines:

  • Why the current approach to video app creation, delivery, and management can’t cope with the requirement for constant change
  • A new strategy for separating the video merchandising needs of a video business from the apps that run on consumer devices
  • Why this app architecture shift addresses the need for constant change
  • How it frees the OVSO to run the apps as a video “store”
  • How a merchandising approach to apps leads to big benefits for the video business.

After reading this paper, you will understand what the market demands of a video streaming business. You will also see a market approach and technical architecture that prepares your video business to succeed in the current environment.

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The Secret Life of Streamers:

Devices, Content, Mobility, and Quality

Author: Colin Dixon

Release: Q4 2016

Consumers are becoming increasingly comfortable watching video on all the screens at their disposal. This paper examines the ins-and-outs of their relationship with streaming content. Drawing on exclusive never before released data the paper discusses:

  • Why traditional television no longer dominates viewing
  • Why device usage is fundamentally changing how people view content at home
  • Which devices matter the most for TV content
  • How devices are changing primetime viewing
  • How in-home and out-of-home viewing differ
  • The impact of quality on the viewing experience.
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Owning Input 1

Owning Input 1

The Future of the Pay TV Set-top Box and Software

 Author: Colin Dixon

Release: Q3 2016

For the first time pay TV operators can consider delivering service without a set-top box. However, going direct to connected devices has serious financial and business implications for the future of the business. The issue has operators divided into two quite distinct camps. The first group considers the STB an essential part of pay TV; the second sees it as a necessary evil to be jettisoned at the earliest possible moment.
After speaking with operators in the US and Europe, nScreenMedia sorts through the issues involved in this momentous decision. This white paper looks at:

  • The cost impacts of delivering pay TV without the STB
  • How serious a problem losing control of input 1 is for an operator
  • The emergence of STB software-as-a-service vendors
  • How operators are balancing the competing needs of the service with and without the STB
  • The future of the set-top box
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Reaching All Screens

Reaching All Screens

Solving The Video Service Conundrum

 Author: Colin Dixon

Release: Q2 2016

The days of being able to deliver a video app on a few key screens are most certainly behind us. Consider that in the US today, smartphone penetration is over 80%, tablets are in 56% of consumer hands, and 56% have at least one Internet connected television.
Consumers now commonly have two or more connected devices at their disposal, and the data suggests they do not just use one throughout the day.

In this white paper, we will look at how to balance these competing needs, and solve the video service conundrum.

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 TV App Developers:

 Devices, Partners, Models and Costs

 Authors: Colin Dixon, Andy Tarczon

Release: Q4 2015

Delivering video to all the screens a consumer users is one of the biggest challenges for anyone with content to deliver. With all the devices, platforms and OS; it is just impossible for a content provider to keep up. To meet this emerging need a new group of companies focused on TV App development has grown up. This ever-expanding group will happily take on the burden of app design, build, delivery and maintenance. They can deliver on just about every device a content provider could wish to reach, for a price!
This presents the content creator with a problem: of the many developers out there, which is the best one to work with?
This white paper is intended to help answer that question. The approach taken is to examine the capabilities and market approaches of a cross-section of developers. This analysis should illustrate the issues and questions any content owner should be aware of when embarking on an app development project.
The paper looks at 10 companies and compares their capabilities in the following areas:

  • Monetization models supported
  • Devices supported
  • Which video ecosystem partners they have integrated with
  • How they charge for their services

The paper is intended as a guide to the capabilities a content provider can expect from TV app developers. It should answer many of the initial questions about what a developer can do for anyone looking to launch or extend a multiscreen video business.

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Optimizing Video Delivery:

Why the Viewing Environment Matters

Author: Colin Dixon

Release: Q3 2015

This free white paper examines how traditional video codecs work and contrasts it against environmental pre-processing approaches. The paper explains how the mechanics of vision can be leveraged to identify and remove details in an image that cannot be perceived by a viewer in a specific viewing situation. The paper covers:
• The expected growth in fixed and mobile video
• The impact of incremental improvements in compression on the video ecosystem
• How traditional and environmental compression techniques work
• The savings provided by environmental pre-processing techniques over codecs like HEVC alone.

The paper explains how traditional and environmental techniques combine to yield additional 12%-30% bandwidth savings over HEVC or h.264 alone.

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TV Metadata Report small




nScreen nSights – TV Metadata in Transition

How the foundation of TV services is enabling a revolution in the business

Authors: Colin Dixon, Bill Niemeyer

Release: Q3 2015

The need to connect people with the shows and movies they want to watch is driving the frontiers of technology innovation in media discovery. It is a subject of critical importance to the video industry as the fate of billions of dollars in revenue is at stake.

TV Metadata underpins all of the advances in content discovery. Though the core of TV metadata has remained essentially unchanged for decades fundamental shifts in the gathering, storage and distribution of metadata are underway. These changes are making possible features such as advanced recommendation algorithms, contextual discovery, and semantic search.

This report explains:
– How TV metadata got its start with TV Guide Magazine
– How it evolved into the very definition of what we now call “big data”
– Why metadata must change to meet the needs of the 21st century media industry
– How metadata is in transition from a static database to a dynamic, distributed repository
– Why the inclusion of the ever-changing perception of media is essential.

Challenges lay ahead as limitations of the metadata are holding back advances in search and discovery. These challenges include a lack of a common content ID system, keeping the data current, coping with content that changes in real-time, and what role social media should play.

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Perils of Multiscreen Pay TV




The Perils of Multiscreen Pay TV: And the $10B cost of making it all work

Author: Colin Dixon

Release: Q3 2015

One of the most important and least discussed functions of the pay television operator is network and service maintenance. In the past, providing 24×7 reliability in the managed operator network was hard enough. However, the move to TV Everywhere and multiscreen delivery is forcing operators to deal with issues in the unmanaged world of today’s connected home.

This paper looks at the challenges in providing multiscreen television service. Drawing on specific examples of service failures, and the associated costs, the paper examines in detail four “perils” of multiscreen delivery:

  • The perils of OTT service delivery
  • The perils of TV Everywhere
  • The perils of customer owned devices
  • The perils of operator CPE maintenance

The paper suggest how operators can work to reduce the costs of managing today’s complex platform for video delivery.

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Taking Pay TV channels Directsmall




Preference is Just the Beginning: Video Recommendations in the Age of Mobility

Authors: Bill Niemeyer & Colin Dixon

Release: Q2 2015

Consumers today face a huge number of TV and video viewing choices, expanding at a seemingly exponential rate. Even if a viewer knows what they are looking for, it can be a daunting task to find it. But how do viewers discover new programs to watch in today’s TV/video world? And how do content providers cut through the clutter to surface programs to the right potential viewers?

As the TV/video ecosystem changes rapidly, each viewer’s experience evolves as well, informing their perception of the value and context of what is recommended to them. Personalization solutions must dynamically respond to these changing consumption patterns. Content recommendation systems must not only take into account the full range of consumer experiences, but also be informed by content business rules and the financial goals of media delivery enterprises, including operators, aggregators, and content providers.

This paper explores how recommendation and discovery solutions are adapting to rapidly evolving consumer behaviors and ecosystem companies’ business needs. Five TV/video industry insiders give there views about the challenges and opportunities for recommendation and personalization today as well as in the future. Five key topics in video recommendation were highlighted in those discussions: Preference, Location, Time, Target device, and Business rules. A section is dedicated to each topic, and starts with a quote from one of the industry insiders. Each area is analyzed, and opportunities and challenges presented.

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