nScreenMedia OTT multiscreen media analysis



Alive Online

The Secret Life of Streamers: Devices, Content, Mobility, and Quality

Author: Colin Dixon

Release: Q4 2016

Consumers are becoming increasingly comfortable watching video on all the screens at their disposal. This paper examines the ins-and-outs of their relationship with streaming content. Drawing on exclusive never before released data the paper discusses:

  • Why traditional television no longer dominates viewing
  • Why device usage is fundamentally changing how people view content at home
  • Which devices matter the most for TV content
  • How devices are changing primetime viewing
  • ow in-home and out-of-home viewing differ
  • The impact of quality on the viewing experience. 

The paper will be released in Q4 2016. Register to receive your free copy the moment it becomes available.

Register Now


Alive Online

How the 2016 Summer Games Changed Live Event Viewing Forever

Author: Colin Dixon

Release: Q4 2016

The 2012 London Olympics was a landmark event for online sports. It broke viewership records around the world. However, much has changed since then. The rise of mobile video viewing, availability of connected televisions, and the use of TV Everywhere have come together to shift consumer expectations of major live events. And it has caused nothing less than a revolution in how viewers experienced the 2016 Rio Olympics.

This white paper takes an in-depth look at how the online 2016 summer games performed, how it changed from 2012, and what we can expect in South Korea in 2018 and Japan in 2020. Some of the key topics covered include:

  • Which devices consumers used to watch
  • How much of online viewing was live
  • Which events drove the highest online audiences
  • How TV Everywhere usage changed between 2012 and 2016
  • Why live events like the Olympics will never be the same again
Register Now

Owning Input 1

Owning Input 1

The Future of the Pay TV Set-top Box and Software

 Author: Colin Dixon

Release: Q3 2016

For the first time pay TV operators can consider delivering service without a set-top box. However, going direct to connected devices has serious financial and business implications for the future of the business. The issue has operators divided into two quite distinct camps. The first group considers the STB an essential part of pay TV; the second sees it as a necessary evil to be jettisoned at the earliest possible moment.
After speaking with operators in the US and Europe, nScreenMedia sorts through the issues involved in this momentous decision. This white paper looks at:

  • The cost impacts of delivering pay TV without the STB
  • How serious a problem losing control of input 1 is for an operator
  • The emergence of STB software-as-a-service vendors
  • How operators are balancing the competing needs of the service with and without the STB
  • The future of the set-top box
Download Now

Reaching All Screens

Reaching All Screens

Solving The Video Service Conundrum

 Author: Colin Dixon

Release: Q2 2016

The days of being able to deliver a video app on a few key screens are most certainly behind us. Consider that in the US today, smartphone penetration is over 80%, tablets are in 56% of consumer hands, and 56% have at least one Internet connected television.
Consumers now commonly have two or more connected devices at their disposal, and the data suggests they do not just use one throughout the day.

In this white paper, we will look at how to balance these competing needs, and solve the video service conundrum.

Download Now




 TV App Developers:

 Devices, Partners, Models and Costs

 Authors: Colin Dixon, Andy Tarczon

Release: Q4 2015

Delivering video to all the screens a consumer users is one of the biggest challenges for anyone with content to deliver. With all the devices, platforms and OS; it is just impossible for a content provider to keep up. To meet this emerging need a new group of companies focused on TV App development has grown up. This ever-expanding group will happily take on the burden of app design, build, delivery and maintenance. They can deliver on just about every device a content provider could wish to reach, for a price!
This presents the content creator with a problem: of the many developers out there, which is the best one to work with?
This white paper is intended to help answer that question. The approach taken is to examine the capabilities and market approaches of a cross-section of developers. This analysis should illustrate the issues and questions any content owner should be aware of when embarking on an app development project.
The paper looks at 10 companies and compares their capabilities in the following areas:

  • Monetization models supported
  • Devices supported
  • Which video ecosystem partners they have integrated with
  • How they charge for their services

The paper is intended as a guide to the capabilities a content provider can expect from TV app developers. It should answer many of the initial questions about what a developer can do for anyone looking to launch or extend a multiscreen video business.

Download Now




Optimizing Video Delivery:

Why the Viewing Environment Matters

Author: Colin Dixon

Release: Q3 2015

This free white paper examines how traditional video codecs work and contrasts it against environmental pre-processing approaches. The paper explains how the mechanics of vision can be leveraged to identify and remove details in an image that cannot be perceived by a viewer in a specific viewing situation. The paper covers:
• The expected growth in fixed and mobile video
• The impact of incremental improvements in compression on the video ecosystem
• How traditional and environmental compression techniques work
• The savings provided by environmental pre-processing techniques over codecs like HEVC alone.

The paper explains how traditional and environmental techniques combine to yield additional 12%-30% bandwidth savings over HEVC or h.264 alone.

Download Now

TV Metadata Report small




nScreen nSights – TV Metadata in Transition

How the foundation of TV services is enabling a revolution in the business

Authors: Colin Dixon, Bill Niemeyer

Release: Q3 2015

The need to connect people with the shows and movies they want to watch is driving the frontiers of technology innovation in media discovery. It is a subject of critical importance to the video industry as the fate of billions of dollars in revenue is at stake.

TV Metadata underpins all of the advances in content discovery. Though the core of TV metadata has remained essentially unchanged for decades fundamental shifts in the gathering, storage and distribution of metadata are underway. These changes are making possible features such as advanced recommendation algorithms, contextual discovery, and semantic search.

This report explains:
– How TV metadata got its start with TV Guide Magazine
– How it evolved into the very definition of what we now call “big data”
– Why metadata must change to meet the needs of the 21st century media industry
– How metadata is in transition from a static database to a dynamic, distributed repository
– Why the inclusion of the ever-changing perception of media is essential.

Challenges lay ahead as limitations of the metadata are holding back advances in search and discovery. These challenges include a lack of a common content ID system, keeping the data current, coping with content that changes in real-time, and what role social media should play.

Download now

Perils of Multiscreen Pay TV




The Perils of Multiscreen Pay TV: And the $10B cost of making it all work

Author: Colin Dixon

Release: Q3 2015

One of the most important and least discussed functions of the pay television operator is network and service maintenance. In the past, providing 24×7 reliability in the managed operator network was hard enough. However, the move to TV Everywhere and multiscreen delivery is forcing operators to deal with issues in the unmanaged world of today’s connected home.

This paper looks at the challenges in providing multiscreen television service. Drawing on specific examples of service failures, and the associated costs, the paper examines in detail four “perils” of multiscreen delivery:

  • The perils of OTT service delivery
  • The perils of TV Everywhere
  • The perils of customer owned devices
  • The perils of operator CPE maintenance

The paper suggest how operators can work to reduce the costs of managing today’s complex platform for video delivery.

Download the White Paper

Taking Pay TV channels Directsmall




Preference is Just the Beginning: Video Recommendations in the Age of Mobility

Authors: Bill Niemeyer & Colin Dixon

Release: Q2 2015

Consumers today face a huge number of TV and video viewing choices, expanding at a seemingly exponential rate. Even if a viewer knows what they are looking for, it can be a daunting task to find it. But how do viewers discover new programs to watch in today’s TV/video world? And how do content providers cut through the clutter to surface programs to the right potential viewers?

As the TV/video ecosystem changes rapidly, each viewer’s experience evolves as well, informing their perception of the value and context of what is recommended to them. Personalization solutions must dynamically respond to these changing consumption patterns. Content recommendation systems must not only take into account the full range of consumer experiences, but also be informed by content business rules and the financial goals of media delivery enterprises, including operators, aggregators, and content providers.

This paper explores how recommendation and discovery solutions are adapting to rapidly evolving consumer behaviors and ecosystem companies’ business needs. Five TV/video industry insiders give there views about the challenges and opportunities for recommendation and personalization today as well as in the future. Five key topics in video recommendation were highlighted in those discussions: Preference, Location, Time, Target device, and Business rules. A section is dedicated to each topic, and starts with a quote from one of the industry insiders. Each area is analyzed, and opportunities and challenges presented.

Download the White Paper

Taking Pay TV channels Directsmall




Taking Pay TV Channels OTT Direct: Four Reasons to Launch Standalone Service Now

Author: Colin Dixon

Release: Q4 2014

In the last few months the unthinkable has happened. A cable TV channel, one that has been with pay television from the beginning, one widely held as an anchor tenant of the franchise, has decided to launch a standalone OTT service. HBO will begin signing up Internet customers in 2015 without requiring that they have a pay TV subscription. The move by HBO has been greeted with consternation by pay TV operators, though it hasn’t stopped others from following the lead. CBS, Showtime and even ESPN have all made similar announcements.  Most, however, have decided to keep their content safely ensconced behind the pay TV wall.

What could be inducing cable stalwarts to potentially put the billions of dollars they earn from pay TV at risk by going direct to consumers OTT? This free white paper offers four solid reasons why they are taking the risk. You will hear from industry leaders like CBS President Les Moonves, and Disney chief Bob Iger on what is motivating them to make the leap. These four reasons explain why any cable TV channel can, and should, launch their own OTT TV service now.

Download the White Paper
Millennials and TV





What Millennials Want from TV

Author: Colin Dixon

Release: Q3 2014
– Almost all of the 19% of millennials without pay TV have no interest in getting it
– New analysis finds that integrating social media with TV critical in engaging the young

According to new analysis from nScreenMedia, the leading analyst group covering media’s transition to multiscreen consumption models, 19% of millennials do not have pay TV. Just 2% of those say they intend to get it in the next three months. A big part of the problem for operators is that these young viewers have grown up in the interactive world of the Internet and mobile phones. The passive television experience is simply not interesting to them.

The white paper examines successful online services such as HuffPost Live to understand how they are leveraging the voice of their audience to more directly engage with them. Using a mix of editorial material and social comments, HuffPost Live is now attracting audiences similar in size to the traditional 24 hour cable news channels like CNN and MSNBC.

In this free white paper, nScreenMedia looks at how social media is changing the traditional TV experience. It also offers practical advice to operators on how to go about bringing the social dimension to their TV service.

Download the White Paper
Winning OTT video subs





Winning and Retaining OTT Video Subscribers

Author: Colin Dixon

Release: Q3 2014
– ‘Frictionless’ approach gives Netflix 7 to 1 advantage in Scandinavia
– Analysis finds that outdated business models sank HBO Nordic’s chance for success
According to new analysis from nScreenMedia, the reason Netflix has a 29% penetration in Denmark while HBO Nordic has just 4% is that each service has radically different barriers to adoption. In this free white paper, nScreenMedia looks in detail at the launch of Netflix and HBO Nordic in Scandinavia to understand how the two services could achieve such different results.

The white paper examines data which shows clearly that online video viewers simply refuse to bound by the terms of traditional pay-TV. Any barrier placed in their path, such as a login or complicated user interface, will result in them moving on to the next service.

Service providers must strive to lower the barriers for consumers to get the content they crave, while at the same time keeping the service profitable and secure. The white paper shows that many of the traditional pay TV approaches don’t work on the web. There are, however, simple things service providers can do now to address many of the issues.

Download White Paper
Screen Sights Whitepaper





nScreen nSights: View My Video

Consumer Digital Media Consumption

Author: Colin Dixon

Release: Q2 2014

Consumers are spending a lot more time online watching video. This report examines how this is impacting the balance of consumption between the video sources commonly available; including pay and free TV, DVD and Blu-ray discs, digital media, free and paid Internet streaming services and home videos. The report looks at the group of consumers that have cut the cord, assessing how happy they are with their decision and what they miss the most about pay-TV. Video enabled device preferences are also presented.

After reading the report you will know which video services consumers prefer, and how strong that preference is. You will also know the likelihood that a cord cutter will return to the pay-TV fold and how operators are best placed to woo them back. You will know which devices consumers prefer to use for their video viewing. There is a special section that focuses on behaviors of the millennnials (aka Gen Y.)

This report draws on a recent survey of 1000 U.S. broadband users.

Download View My Video