nScreenMedia OTT multiscreen media analysis

nScreenNoise – bridging the gap between pay TV and OTT

nScreenMedia Video Podcast

In this interview with Zone TV CEO Jeff Weber, he explains how his company is taking web originals and creating linear channels on pay TV systems. Unlike regular TV, viewers can personalize the channels to their tastes.

Chapter 1: What is Zone TV (0:30)

Zone TV takes digital-first content and curates it into linear channels for pay TV operators. The channel viewer can personalize the segments that they see. So, two people watching the same channel may see different video segments.

Chapter 2: Artificial Intelligence and human curation (1:00)

Viewers “zoneify” a channel by pressing the remote during a segment they like. The channels reprogram themselves on-the-fly in response to these signals. AI is used to help process viewer input and to use that personalization data to enhance the overall experience for everyone.

Chapter 3: Where the content comes from (1:45)

Zone TV taps many sources none of which are currently in the pay TV ecosystem. Examples of sources of content include SVOD, AVOD, and MCNs.

Chapter 4: A good deal for operators (2:20)

Unlike other linear channels, pay TV operators do not need to pay a license fee to carry Zone TV channels. Operators, content providers, and Zone TV share in the revenue derived from TV advertising inserted in the channels.

Chapter 5: Zone TV launches SVOD on Comcast X1 (3:20)

Zone TV recently launched two SVOD channels on Comcast’s X1 pay TV service. TumbleBooks is a kid’s read-along service. Fit Fusion features Jillian Michaels workout videos.

Chapter 6: A learning linear TV system (3:40)

Zoners are human content curators and programmers. They use their knowledge of the material and consumer interests to program the various video segments that go to make up the linear channel. To do this, they leverage the Zone TV signals network and social graph. What people watch is a combination of what the Zoners program and what the viewer has indicated is of interest.

Chapter 7: How brussels sprouts get in the mix (4:50)

There was a time when brussels sprouts were the most hated vegetable. Now they are very popular. If the Zone TV signals network is working correctly, the foodie channels will automatically program segments featuring brussels sprouts.


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