Broadcasting and the Internet have been two separate networks. However, ATSC 3 will bring the two together, creating a whole new entertainment platform that is greater than the sum of its parts.
In this interview with Sam Matheny, CTO of the NAB, recorded at the TV of Tomorrow show in San Francisco, he explains why broadcasters can benefit by adopting ATSC 3.
Chapter 1: Making broadcasting part of the Internet (0:25)
ATSC 3 is the first broadcast standard based on Internet Protocol (IP). Broadcasting becomes a high-tower, high-power, wireless Internet delivery systems. It provides national distribution, and is operated by local broadcasters.
Chapter 2: Makes possible new business models (1:00)
One of the key objectives of ATSC 3 is to be integrated into connected devices, as well as TV devices. This means if a data connection is available, ATSC 3 broadcasts can take advantage of it to:
- Deliver smarter and more targeted advertising
- Use HTML5 in the broadcast to create a new experience
- Deliver on-demand experiences
Chapter 3: Creating a blended experience (3:50)
The combination of broadcast and a data connection creates a unique platform for delivering entertainment experiences. Broadcasting brings ultra-reliable delivery and the highest quality picture. The web brings interactivity, on-demand content, and the ability to measure and interact. Simply put, making broadcasting part of the Internet creates a platform for entertainment experiences that didn’t exist before.
Chapter 4: Doing more in the space available (4:50)
ATSC 3 allows broadcasters to deliver more channels and data in the same broadcast bandwidth. This increased bandwidth is a combination of higher throughput and better video compression. It could double the effective bandwidth to broadcasters.