nScreenMedia OTT multiscreen media analysis

Smartphone

Three data points show Millennial online video migration

Though Nielsen reports that more millennials are watching television the numbers don’t tell the full story. Millennials are, however, spending more time on their smartphones and less on their computers. Millennial TV viewing increased? Between Q2 2016 and Q2 2017 the number of Millennials watching ‘Live/DVR + Time-shifted TV viewing’ […]

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The rise and fall of Vine

Vine was a short form video hosting service that allowed users to share six-second-long video clips. In October of 2012 and within just six months of its creation, Twitter spent $30 million to acquire the platform. At first, it seemed like the combination of Twitter and Vine was a match […]

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mobile app CAGR through 2023

2023 US smartphone data use up 7X driven by video

US and European smartphone users are expected to increase data usage by 7-8 times by 2023. Mobile video viewing is in large part responsible. Operators are encouraging the behavior by bundling and zero-rating their video services. Worldwide video driving increased mobile data usage Ericsson’s latest Mobility Report shows continued strong […]

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