nScreenMedia OTT multiscreen media analysis

Online Ads

Boomers and brands online

Teens and boomers both trust UGC more than brands

Teens and boomers both trust “real people” they see in user generated content on YouTube more than branded ads and content. What’s an advertiser to do? Look to influencers for teens, and use tried and tested methods for boomers. Teens doubtful about ads, not about influencers A new study by […]

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Average revenue per MAU social versus TV 2017

The rise and rise and social video

Television has always been the preferred platform for video advertisers to reach their target audience. But new data shows that, in three important dimensions, TV is under serious attack. Social ad values approach TV levels According to new research by Ampere Analysis, the average advertising revenue per user (ARPU) at […]

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