nScreenMedia OTT multiscreen media analysis

Online Ads

VideoNuze nScreenMedia podcast

CandW discuss the emerging online ad economy

At the VideoNuze Online Ad Summit, there was encouraging news for advertisers. The online ad economy is expanding as evidenced by discussions with CBS, Group Nine, and a group of connected TV company execs. Chapter 1: A quick comment on the two content deals this week (1:00) Will and I […]

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The advertising advantages of connected TV

The rising popularity of connected TV offers advertisers real advantages over traditional TV. These include better ROI, in-flight campaign optimization, enhance measurability and targeting, and a chance to reclaim some of the “dark time” absorbed by Netflix watching. At the VideoNuze Online Ad Summit, I had the pleasure of moderating […]

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YouTube TV interface

YouTube algorithm favors scandalous not quality content

YouTube’s recommendation algorithm is often uncanny at anticipating a user’s viewing interests. However, it recommends what people are watching, not what is appropriate. And unless we change, that won’t change anytime soon. YouTube’s algorithm a key part of its success YouTube’s acquisition by Google in 2005 brought a new focus […]

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