nScreenMedia OTT multiscreen media analysis

Mobile Media

The rise and fall of Vine

Vine was a short form video hosting service that allowed users to share six-second-long video clips. In October of 2012 and within just six months of its creation, Twitter spent $30 million to acquire the platform. At first, it seemed like the combination of Twitter and Vine was a match […]

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mobile app CAGR through 2023

2023 US smartphone data use up 7X driven by video

US and European smartphone users are expected to increase data usage by 7-8 times by 2023. Mobile video viewing is in large part responsible. Operators are encouraging the behavior by bundling and zero-rating their video services. Worldwide video driving increased mobile data usage Ericsson’s latest Mobility Report shows continued strong […]

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millennials data sharing for better recommendations

Can video help save mobile operators?

A third of mobile operator customers say they may move to non-traditional providers by 2021. What can they do to hold on to customers? New data suggests mobile video could help stop them leaving, at least in the mobile saturated millennial market. A new survey of millennials from CSG International, […]

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