OTT multiscreen media analysis
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The Roku Channel has emerged as the most important product in the company’s arsenal. Roku is expanding the ad-supported channel’s distribution beyond its products and beyond the borders of the US. The Q2 2018 results Q2 2018 saw another strong performance from Roku, with big increases in all the key […]
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The big headline from the Nielsen Q1 2018 Total Audience was that live television still dominates consumer viewing. A deeper look at the data shows that for half of US people traditional TV may not dominate at all. A cursory glance at the new Nielsen data certainly seems to confirm […]
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New data from Nielsen shows that traditional TV use continues its steady decline. It also shows that the connected television is picking up much of live TV’s losses. Live and time-shifted TV viewing Live+time-shifted TV average adult weekly usage: 33 hrs. 22 mins (-6% since Q1 2016) Live+time-shifted adult usage […]
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Smart TVs dominate TV sales around the world, but streaming media players are used more by consumers. However, new smart TV operating systems could change that and help smart TVs to become the primary way people stream video to televisions. Chapter 1: Smart TVs to dominate 2018 sales (0:30) IHS […]
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IHS Markit says that 70% of TV sales in 2018 will include smart TV functionality. The integrated functionality should make it very popular with owners. So why is it that streaming media player owners watch 77% more online video on TV than smart TV owners? Smart TVs to dominate TV […]
Read MorecomScore released new data on the state of TV streaming which shows that the TV has emerged as the driving force behind home video consumption. Chapter 1: Big increase in TV streaming (0:20) comScore says that 60 million homes now stream video to their televisions, an increase of 17% over […]
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Amazon Channels has first mover advantage in the SVOD aggregation stakes. Do Roku and Apple have what it takes to catch up? Variety reported today that Roku is planning to create an SVOD store along the lines of Amazon Channels. Last month Variety said that Apple was planning the same […]
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Apple and Amazon vie to reinvent the TV experience. Pay TV operators come willing and passively along for the ride. Chapter 1: Charter allows subs to use Apple TV, dump STB (1:30) At its Worldwide Developers Conference in San Jose on Tuesday, Apple announced that Charter Communications Spectrum TV subscribers […]
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Pay TV operators are letting customers use their own Roku or Apple TV rather than providing a set-top box. Without a rock-solid Wi-Fi solution, this could be a costly mistake. Operators move to support customer-provided TV devices Yesterday, Apple announced that Charter would allow its Spectrum TV customers to use […]
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Apple has been angling to take over the TV experience since Steve Jobs claimed to have “cracked it” back in 2011. With the Charter integration with Apple TV, the company finally gets its shot. Charter to support, promote Apple TV At its Worldwide Developers Conference in San Jose on Tuesday, […]
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