nScreenMedia OTT multiscreen media analysis

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video audience reach by platform

Connected devices challenge TV on reach, engagement

As television engagement declines, connected device usage becomes increasingly important. The size of the audience for each screen is growing, and users are watching longer and more frequently. In its latest comparable metrics report, Nielsen shows that connected devices are able to deliver substantial video audiences. Television still reaches almost […]

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Change in usage of video media by users

OTT video use grows strongly, while traditional TV continues decline

According to Nielsen the slide in live viewing continued in Q2 2015, down another 4% year-over-year. And it looks like the DVR is not making up the difference. That on-demand viewing time appears to be going OTT. In Nielsen’s new Q2 2015 Total Audience Report the company changed how it […]

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