nScreenMedia OTT multiscreen media analysis

Game Console

video audience reach by platform

Connected devices challenge TV on reach, engagement

As television engagement declines, connected device usage becomes increasingly important. The size of the audience for each screen is growing, and users are watching longer and more frequently. In its latest comparable metrics report, Nielsen shows that connected devices are able to deliver substantial video audiences. Television still reaches almost […]

Read More
Change in usage of video media by users

OTT video use grows strongly, while traditional TV continues decline

According to Nielsen the slide in live viewing continued in Q2 2015, down another 4% year-over-year. And it looks like the DVR is not making up the difference. That on-demand viewing time appears to be going OTT. In Nielsen’s new Q2 2015 Total Audience Report the company changed how it […]

Read More
Viewing device preference Adobe v Freewheel

Adobe says TV Everywhere growth strong, but is it?

Adobe says that TV Everywhere growth continued to show solid growth in Q2 2015. However, a closer look at the numbers say otherwise. In the Q2 2015 Adobe Digital Video Report (PDF download) the company focused on the positive, saying year-over-year growth in the number of pay TV subscribers using TV […]

Read More