nScreenMedia OTT multiscreen media analysis

connected TV

The advertising advantages of connected TV

The rising popularity of connected TV offers advertisers real advantages over traditional TV. These include better ROI, in-flight campaign optimization, enhance measurability and targeting, and a chance to reclaim some of the “dark time” absorbed by Netflix watching. At the VideoNuze Online Ad Summit, I had the pleasure of moderating […]

Read More

Three data points show Millennial online video migration

Though Nielsen reports that more millennials are watching television the numbers don’t tell the full story. Millennials are, however, spending more time on their smartphones and less on their computers. Millennial TV viewing increased? Between Q2 2016 and Q2 2017 the number of Millennials watching ‘Live/DVR + Time-shifted TV viewing’ […]

Read More