nScreenMedia OTT multiscreen media analysis

AVOD

YouTube TV interface

YouTube finally has credible competition

Many people assumed that Google would remain unchallenged in the AVOD space. However, Facebook and Amazon are now offering credible competition. The monopoly of YouTube in AVOD When it comes to advertising-supported video-on-demand YouTube knows no equal. With over 1.5 billion unique viewers every month, YouTube is clearly the dominant platform. […]

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VideoNuze nScreenMedia podcast

CandW discuss AVOD versus SVOD

The TV world has been able to combine license (subscription) revenue and ad revenue models. Online subscription and ad models are mostly separate. Will they ultimately be combines and if so how? Chapter 1: The dual-revenue model (1:30) Most traditional television channels have a dual-revenue model. They get license fee […]

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OTT viewing cord-cutters versus the average home

YouTube extending free-to-web dominance to TV

YouTube is the undisputed king of free-ad-supported video online. Now it is extending its dominance to the connected television set, and could be replacing traditional free-to-air broadcasters in the process. Cord-cutters love YouTube New data from comScore shows there is still a strong appetite for free ad-support video. And that […]

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