nScreenMedia OTT multiscreen media analysis

CandW discuss WarnerMedia 2019 SVOD service, YouTube TV on the World Series

VideoNuze nScreenMedia podcast

WarnerMedia plans to boost HBO’s reach by pairing it with content from Turner, and Warner Bros in a 2019 SVOD service. What price will the service be, and can it succeed? YouTube TV is again sponsoring the World Series. Will the investment pay off?

Chapter 1: What content will WarnerMedia tap for 2019 service (1:30)

John Stankey, CEO of AT&T’s WarnerMedia, wants to amp up the appeal of HBO. He plans to launch a new service in late 2019 that is anchored by HBO and augmented with content from Warner Bros and Turner. He’s also closing poor performing direct-to-consumer service like DramaFever. Others may also be on the block. To find out which services may be cut, start listening at about 5 minutes into the podcast.

Chapter 2: What will be the price of the service (8:30)

The price point for the service is critical. WarnerMedia doesn’t have much room to maneuver. HBO Now is already $5 more than Netflix, and Disney CEO Bob Iger says it will introduce its service at a price below Netflix’. Listen to the segment to find out what we think WarnerMedia will charge for the new service.

Chapter 3: YouTube TV sponsors the World Series, again (16:00)

YouTube TV is sponsoring the World Series this year, as it did in 2017. There is a brand promotion behind home plate, including the red and white “play” button that’s almost centered on the screen, emulating the look of a YouTube video. As well, there was an augmented reality screen that appeared above Fenway’s Green Monster in left field.

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