I sat down with Jeremy Toeman, CEO of Dijit, at the company’s offices in San Francisco, California last week. Dijit makes the Next>>Guide, a personal entertainment guide for the iPad. Jeremy walked me through what he calls the three pillars of discovery: collaborative filtering, social networking and interest graph (affinity). He describes how Next>>Guide leverages these three pillars and is beginning to combine them with consumer hardware control of devices, such as the DVR. He provides good insight into what makes a personal entertainment guide (PEG) tick in today’s nScreen universe.
Dijit bought Miso, the TV social check-in site, earlier this month. It is very unusual for two early stage companies to combine in this way and I wanted to understand how the two companies would combine. Jeremy discusses the essential value of Miso to Next>>Guide and how the two are coming together to take the guide to the next level.
One unique feature of the Next>>Guide that I particularly like is its ability to provide a single view dedicated to my particular likes. Jeremy discusses how allowing users to combine interests and lifestyles with a television guide provides some unexpected and useful benefits.